DOWNLOAD ~ Ethical and Socially Responsible Advertising: Can It be Achieved? by Academy of Marketing Studies Journal ~ eBook PDF Kindle ePub Free
eBook details
- Title: Ethical and Socially Responsible Advertising: Can It be Achieved?
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 2002
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 282 KB
Description
ABSTRACT Prior to establishment of the FTC, consumers had no protection against the claims of advertisers. In 1938, the FTC declared "unfair or deceptive acts or practices" to be unlawful (Preston, 1975). Since that time, regulators, consumer groups, and advertisers have wrestled with the ethical issues involved in "fair" advertising. Recently, social pressures and congressional bans on certain types of advertising have come in conflict with the First Amendment which, as the Supreme Court has ruled, applies generally to commercial speech with certain specific limitations. The paper reviews the history of ethics and social responsibility in the advertising industry in the light of free market economics. Possible incentives for proactive, socially responsible advertising are explored. Implications of the ban on tobacco advertising and proposed bans on alcohol advertising are discussed. Advertising in other industries, particularly education, consumer goods, and gambling are discussed as well. The paper concludes that advertising is protected by the First Amendment and contributes positively to the proper functioning of the free market system. Hence, regulation should be minimized.
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